Real Estate

An odd new ad from Century 21

Duration : 0:0:31

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Television commercial for Century 21 real estate. (1983)

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Century 21 real estate commercial from 1986.

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An agent’s describes her relationship with her clients (with English subtitlies)

Duration : 0:0:33

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Greg Jarboe, SEO-PR, interviews Beverly Thorne, Century 21, at Search Engine Strategies New York. Bev announces that Century 21 has made the decision to leave national broadcast television advertising and re-invest those dollars into online advertising. Bev says when Century 21 focused on what their business model’s opportunities were online, Century 21 was able to increase its leads by more than 237% with their spend in 2008. At the same time, cost per lead dropped 62%. Beverly says it was emotionally difficult making the decision to migrate online and leaving television advertising. But Century 21’s consumers are online.

Duration : 0:1:56

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