Beverly Thorne, Century 21 Real Estate, on how company migrated to online advertising at SES NY 2009
Wednesday, November 11th, 2009
Greg Jarboe, SEO-PR, interviews Beverly Thorne, Century 21, at Search Engine Strategies New York. Bev announces that Century 21 has made the decision to leave national broadcast television advertising and re-invest those dollars into online advertising. Bev says when Century 21 focused on what their business model’s opportunities were online, Century 21 was able to increase its leads by more than 237% with their spend in 2008. At the same time, cost per lead dropped 62%. Beverly says it was emotionally difficult making the decision to migrate online and leaving television advertising. But Century 21’s consumers are online.
Duration : 0:1:56